知識(shí)產(chǎn)權(quán)事務(wù)所
- 1
商標(biāo)布局宜早不宜晚
發(fā)布日期：2022-09-05 16:01:51瀏覽量：1170
很多人會(huì)說(shuō)：等我的企業(yè)做大做強(qiáng)了，再去注冊(cè)商標(biāo)，再去發(fā)展品牌。
豈不知，市場(chǎng)未動(dòng)、商標(biāo)先行才是解鎖未來(lái)的正確方式。
商標(biāo)不僅作為企業(yè)重要的無(wú)形資產(chǎn)，搭載其產(chǎn)品聲譽(yù)和企業(yè)商譽(yù)，而且是企業(yè)順利生產(chǎn)經(jīng)營(yíng)、避免生產(chǎn)系列法律糾紛的重要權(quán)利載體。
企業(yè)可將商標(biāo)權(quán)用作掌握主動(dòng)權(quán)的手段，對(duì)在相同或類(lèi)似商品和服務(wù)上使用與其注冊(cè)的相同或近似商標(biāo)的行為進(jìn)行打擊，也可將商標(biāo)權(quán)作為防御手段，抵御他人可能主張的商標(biāo)侵權(quán)滋擾。
正止企業(yè)服務(wù)（廣州）有限公司|商標(biāo)注冊(cè)|廣州代理記賬|廣州商標(biāo)注冊(cè)|廣州知識(shí)產(chǎn)權(quán)
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